No Middlemen, Fair Prices: How Pure O Fresh Brings Fresh Food to Every Family in Tenali

Fresh and natural food has a reputation for being expensive. Much of that cost has little to do with farming. It comes from the number of hands a product passes through before it reaches you. Pure O Fresh was started to change that for ordinary families.

Where the price goes in a long supply chain

A typical vegetable may go from the farmer to a village agent, a wholesale trader, a market commission agent, a retailer and finally to you. Each step adds a margin, plus the cost of waiting and handling. The farmer often receives the smallest share, and you pay the most.

Our approach: direct from farmers

We buy directly from farmers and small producers and handle packing and delivery ourselves. With no layers of middlemen, the margin they would take stays in the price. That means fairer earnings for the farmer and better value for you. We have worked this way for six years, first as Arogya Aaharam and now as Pure O Fresh.

Value for money, not just low price

Value means paying a fair price for food that is fresh, correctly weighed and what you expected. We aim for clear prices on every product, honest weights and everyday pricing for the general public, not just for special occasions.

If you are not satisfied, we replace it

Because we know where our food comes from, we can stand behind it.

• Fruits, vegetables, milk, dairy and eggs: tell us within 6 hours of delivery and we will replace the product.
• Groceries and other products: tell us within 48 hours and we will replace the product.

Just send a photo on WhatsApp with your order details. Read the full Pure O Fresh promise.

Order your way, including the app

You can install the Pure O Fresh app on Android or iPhone, order from our website, or message us on WhatsApp. Start with fresh vegetables, fruit or your monthly groceries.